The colours used on the cover are strictly following a colour pallet of yellow, red, black and white these colours all suggest a rebellious and mutinous theme this is fundamental trait associated with classic rock and passed on through the magazine. The main flash, ' The Clash' is in a mustard yellow military font called stencil in roughly a text size of 72. The illumination of the yellow against the ruby red shirt in the background excels in predominance on the page. There is also an alternation of yellow and red down the left side of the page listing the main sells of the magazines. The brightness of the lower sector of the page clarifies the vital information included within the magazine and emphasises the musical orientation which is directly aimed at the key audience.There is a limited amount of white text across the page which is mainly allied with exclamations for example,
" The rucks! The Drugs! The Shocking Truth!"
The highlight this then proceeds to have on the expletives combines the purity and cleanliness associated with the colour white with the shock related to rucks and drugs. This maintains the disobedient, malfeasance proposal suggested throughout the magazine. The Majority of text is outlined with a light shadowing, unlike the main flash which has a more heavy tailing around it to increase boldness. The surveillance creates a dark effect that reflects well against rocker theme of the magazine. The masthead "MOJO" is pitch black San serif style font this is an irreplaceable trait continued through all Mojo magazines, it creates sense of familiarisation which attentive readers can remember, it also establishes the brands identity and promotes the magazine. In the top half of the cover, there is a musky white background which at the top is pure white and gradually descends into a dirty grey this suggests the magazines general inclination is not to ' clean happy music'.
Text.
As Mojo's main audience are men aged between 15-44 with a total of 204,000 readers and 199, 000 of them being male ( http://www.nrs.co.uk/ ) The language used is relative to this gender and age selection. Some of the language is quite laddish and used in a colloquial way. The term "The rucks!" would be shortened from Ruckus which would generally or more formally be associated with fighting. These subtle male influences increase the emphasis toward male interest and focus of the magazine.
Imagery.
The Clash (the band featured on the cover of the magazine) are dressed in retro clothing and styles that were popular within the 70's and 80's. This provides a connection with the target audience of the magazine , supplying familiar traits associated with their generation this promotes the audience the magazine has been designed for.The image is forced to replica the image the band had in the 70's so if somebody was looking at a selection of magazines, the distinction and audacity would encourage the reader to choose MOJO. In the left hand corner there is a sticker style image the text FREE CD within it, the sticker shape has a background colour of red and has had a injured shed technique to make it look like a ripped sticker. This reflects the depiction of the magazines focus as it increases the rustic, rebellious theme that continuously run throughout the magazine.
Freebies.
There is a free C.D supplied with the magazine the colour scheme on the compact disc also reiterates the colours that are presented on the cover. The sub heading on the C.D says, "songs of protest and insurrection." This wording suggests the theme that is received from the cover is the one that was intentional as the choice of the words 'protest' and 'insurrection' create an aura of aggression and passion toward rock music. Down the side of the C.D is a repetitive star in a circle symbol. This symbol is similar to the anarchists pictogram that is associated with insurgence and rebellion. This symbol is printed over the cover of the magazine without the circle surrounding it although the stars on the cover are red and still have a menacing effect.The progression of this on to the C.D as a main picture with a C.D player in the centre completes the effect and theme of rebellious music.
